profbranding
This is a blog to help people understand the importance of professional branding
Today’s News Give More Reason to have a Professional Portfolio
jobPresident Obama gave a speech last night on his economic plan. A good idea for his next economic speech would be to deliver it from Wall Street, because the market has fallen yet again. Yahoo Finance reported today, “Stocks fell on Wednesday as President Barack Obama's first address to Congress shed little new light on how he plans to stabilize the economy and shore up banks, and gloomy home sales data fed the negative sentiment.” Even the NFL’s Commissioner, Roger Goodell, is taking is cutting his own pay by 20-25% as the league staff is trimmed by 15 percent.
This brings me back to my point from yesterday – our job security is in question with the financial market in such turmoil. As a professional you need to have a brand. It is almost guaranteed that your employer is either thinking about the potential of a lay-off or possibly even planning one. In light of this, you need to take the extra time to make sure you are someone they can’t let go.
As promised, I wanted to share a little more about how to create a professional brand at PersonaVita. I will try and walk your through a little each day and within a week or so, you should have a great looking portfolio. Remember, that you want to showcase your professional experiences, your talents, and your unique set of skills. This is what sets you apart from other employees and what makes you valuable to your employer. The end result will be full professional portfolio with a personalized URL, which can be given to potential employers, current employer, family, friends, etc. You can give it to anyone you want in order to show off your brand. The portfolio can have as many pages as you want, which are chosen from a drop-down menu. I will discuss what pages I would encourage you to put into the resume later.
First, it makes sense to convert your resume over into a PersonaVita page. This will not replace the transitional resume on nice paper, but just give the same information within your portfolio. Once you are in PersonaVita, simply click on the profile tab at the top, then click on the pages tab, click on create page, and choose one column page. Then simply create new text sections and copy and past the information on your resume into your new page. Don’t forget to rename the page at the top and save your work.
This brings me back to my point from yesterday – our job security is in question with the financial market in such turmoil. As a professional you need to have a brand. It is almost guaranteed that your employer is either thinking about the potential of a lay-off or possibly even planning one. In light of this, you need to take the extra time to make sure you are someone they can’t let go.
As promised, I wanted to share a little more about how to create a professional brand at PersonaVita. I will try and walk your through a little each day and within a week or so, you should have a great looking portfolio. Remember, that you want to showcase your professional experiences, your talents, and your unique set of skills. This is what sets you apart from other employees and what makes you valuable to your employer. The end result will be full professional portfolio with a personalized URL, which can be given to potential employers, current employer, family, friends, etc. You can give it to anyone you want in order to show off your brand. The portfolio can have as many pages as you want, which are chosen from a drop-down menu. I will discuss what pages I would encourage you to put into the resume later.
First, it makes sense to convert your resume over into a PersonaVita page. This will not replace the transitional resume on nice paper, but just give the same information within your portfolio. Once you are in PersonaVita, simply click on the profile tab at the top, then click on the pages tab, click on create page, and choose one column page. Then simply create new text sections and copy and past the information on your resume into your new page. Don’t forget to rename the page at the top and save your work.
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