profbranding
This is a blog to help people understand the importance of professional branding
Keeping A Strong Brand in Difficult Times
professionalNews is circulating today that The White House may want back the $165 million that AIG is planning paying it’s top executives in bonuses. Whether they do or not, AIG is going to have to spend a lot of time repairing it’s brand. Currently, America sees them as irresponsible and a lacking leadership for taking a bailout. Now in addition the leadership of the company wants to get bonuses that fully exceed most of America’s annual salaries. AIG’s brand is damaged.
We have to realize that our brand, what we are communicating to others about ourselves, never goes on vacation. Rather, in the worst of times people scrutinize us even more. The question I have to ask myself (and of course I am therefore also asking you to ask yourself), what am I communicating to the world about who I am as a professional???? For if your brand is all a farce, then at some point or another it will be exposed. However, if you have character, loyalty, a strong work ethic, excellence, integrity, etc., all these will show through when things get tough. And don’t just sit on your brand; show it off to the world.
Again, PersonaVita is a great resource for you. You can document a project that you have been working on and then have your co-workers give the project validation. It’s simple. Once inside PersonaVita go to the BEaT tab, and then to the projects and reviews tab. Then click on “document a project”. Fill out all the needed information, click save, and then add reviewers. Your co-workers will get an email asking them to validate your experience. It’s that simple and you can do this for past, present and future projects.
We have to realize that our brand, what we are communicating to others about ourselves, never goes on vacation. Rather, in the worst of times people scrutinize us even more. The question I have to ask myself (and of course I am therefore also asking you to ask yourself), what am I communicating to the world about who I am as a professional???? For if your brand is all a farce, then at some point or another it will be exposed. However, if you have character, loyalty, a strong work ethic, excellence, integrity, etc., all these will show through when things get tough. And don’t just sit on your brand; show it off to the world.
Again, PersonaVita is a great resource for you. You can document a project that you have been working on and then have your co-workers give the project validation. It’s simple. Once inside PersonaVita go to the BEaT tab, and then to the projects and reviews tab. Then click on “document a project”. Fill out all the needed information, click save, and then add reviewers. Your co-workers will get an email asking them to validate your experience. It’s that simple and you can do this for past, present and future projects.
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