This is a blog to help people understand the importance of professional branding

Katie Konrath had an interested blog yesterday about unconscious personal branding. She gave some interesting points that different cultures around the world perceive our body language in different ways, and therefore communicate different things about our brand. Smiling and making eye contact as you are walking down the street in one culture can mean “hello”. However, in a different culture this can mean something totally different.
I believe that she is right about this – on a personal branding level. However, when we are creating a “professional” brand there are so many values and virtues that communicate the same thing. For instance, honesty, hard work, and loyalty all communicate a commitment to the business you are working for. And these characteristics are post visible when they are written down.
I personally don’t think you should be logging every thing you do all day, which is not an efficient way to spend your time. However, I do think you ought to be logging the projects that you are working on.

I will continue to share how I have done this through PersonaVita. The last post we talked about recreating your resume with a PersonaVita page. Now we are going to create a page that lists your skills with different software. In today’s age you need to know your way around the computer. If you are applying for a job that has computer skills needed, you can simply attach this page to your profile. This would be totally optional – meaning you can attaching this page or simply leave it off.
To create a computer skills page, click on the profile tab at the top, then click on the pages tab, click on create page. Choose either a one, two, or three column page – use your creativity. Have at least three categories, like advanced user, proficient and exposure.
Don’t forget to rename the page at the top and save your work. This is just another way to show the world your professional brand.