This is a blog to help people understand the importance of professional branding

Each day as I read the news and hear about more about our job market, I am more convinced that all professionals need to be constantly working on their brand. Beverly Macy in her blog today says, “These days job candidates – from the boardroom to the mail room - need to articulate a promise of value that will convince the prospective employer you can add to the growth of the company. Your personal brand promise needs to be apparent in your resume, your cover letter, your “look”, your approach, your conversation –and especially your online presence.” The one thing I would add to Beverly’s list above is a professional portfolio. Read my previous blogs to learn how to do this at PersonaVita.

Below are four good nuggets from Beverly’s blog - tips to the mid-career person for branding themselves.
1. Use more than one channel to promote your personal brand. Create a personal, blog, or online resume that prominently features your Personal Branding Statement
2. Tell readers what they will gain by hiring or working with you
3. A picture is worth 1000 words. Use photos and graphic designs that reinforce your verbal message to create memorable.
4. Reinforce your personal brand in all your interactions with others. Mention your key attributes and special qualities in voice mail messages, your email signature, and whenever you speak with current or potential clients face to face.